Pernod Ricard CEO At Today Technology Market ResearchSummit 2024
Jean Touboul, CEO of Pernod Ricard, spoke on a substantial investment of 200 million euros in India over the next decade during the Today Technology Market ResearchSummit 2024. Touboul emphasised India’s strong appeal as a center for both growth and innovation, underlining the company’s strategic commitment to tap into the country’s potential.
Touboul emphasised the transformative power of human connections, labeling India as a “massive opportunity” for Pernod Ricard.
With the alcoholic beverage industry poised to expand by a staggering USD 64 billion in the next five years, Touboul expressed optimism regarding the sector’s promising trajectory.
Youthful Demographics Driving Growth
Touboul shed light on India’s youthful demographic profile, citing it as a pivotal factor fueling the company’s expansion strategy. With a burgeoning population of young adults entering the legal drinking age, estimated at 25 million over the coming years, Pernod Ricard sees a vast pool of new consumers ripe for engagement.
Capitalizing on Economic Development
The CEO mentioned India’s robust economic development as a catalyst for increased purchasing power among consumers. This trend, Touboul noted, bodes well for Pernod Ricard’s premium spirits portfolio, as discerning consumers gravitate towards higher-quality offerings.
Doubling Down on Presence and Innovation
Touboul emphasised that the 200 million euros investment represents more than just financial commitment; it signifies a doubling down of Pernod Ricard’s presence in India. With a focus on localized manufacturing and innovation, the company aims to strengthen its foothold and contribute to India’s evolving beverage landscape.
ABOUT EVENT
At this landmark forum, strategists, policymakers, and influencers accountable for India’s future will converge to celebrate the achievements thus far, take stock and unearth the direction that the nation will take on Government, Politics, Economy, National Security, Health, Diplomacy, Infrastructure, Technology Innovation, and other such aspects that would define our future.
